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Crowdbutching / Crowdbutchering is a combination of the words crowdfunding and butchering. Instead of buying a specific joint of meat from a supermarket, you get to buy and share a whole cow with other people. Crowdbutching has been designed to facilitate this process online. It's a way of buying meat that ensures the whole cow is used, from nose to tail, and nothing is wasted.
Together with a group of online friends and strangers, you purchase a cow share in the form of a meat box. Your cow is only slaughtered once 100% of its meat has been sold; nothing is wasted. Crowdbutching is our plan to make high quality, traceable meat available to everybody. We want to be transparent, so that you can see exactly how your meat reaches your plate.
Every day we add one or two new cows to our website. Every time someone purchases a meat box, their cow ‘fills up’ by about 3%. When a cow reaches 100% it becomes fully sold, at which point it will be transported to the artisan butcher. We let the carcass mature for two weeks before it is divided up and your share of beef is delivered to your home, via refrigerated transport.
Stress is not only bad for an animal’s well-being, it also impacts meat quality. If a cow experiences stress either before or during slaughter, the meat will be less tender and will lack flavour. That’s why, when our cows are moved from the farm to our artisan butcher, they are given three days to relax and get used to the butcher. Only then are they slaughtered. By this time they have become habituated and unstressed – and you can really taste that in the beef.
Crowdbutchering is the new way to Order Meat Online!
You buy a share (~3%) of one of our sustainable cows!Learn more
Once all it's shares are sold, the cow is slaughtered.Learn more
The beef will be aged for 3 weeks and then butchered.Learn more
Packaged per meal, we'll deliver your meat box, fresh!Learn more