Eat less & better meat

Healthy, delicious and ethically reared beef; delivered to your door

Crowdbutching or Crowdbutchering

Crowdbutching / Crowdbutchering is a combination of the words crowdfunding and butchering. Instead of buying a specific joint of meat from a supermarket, you get to buy and share a whole cow with other people. Crowdbutching has been designed to facilitate this process online. It's a way of buying meat that ensures the whole cow is used, from nose to tail, and nothing is wasted.

What is Crowdbutching?

Together with a group of online friends and strangers, you purchase a cow share in the form of a meat box. Your cow is only slaughtered once 100% of its meat has been sold; nothing is wasted. Crowdbutching is our plan to make high quality, traceable meat available to everybody. We want to be transparent, so that you can see exactly how your meat reaches your plate.

How does it work?

Every day we add one or two new cows to our website. Every time someone purchases a meat box, their cow ‘fills up’ by about 3%. When a cow reaches 100% it becomes fully sold, at which point it will be transported to the artisan butcher. We let the carcass mature for two weeks before it is divided up and your share of beef is delivered to your home, via refrigerated transport.

Rest

Stress is not only bad for an animal’s well-being, it also impacts meat quality. If a cow experiences stress either before or during slaughter, the meat will be less tender and will lack flavour. That’s why, when our cows are moved from the farm to our artisan butcher, they are given three days to relax and get used to the butcher. Only then are they slaughtered. By this time they have become habituated and unstressed – and you can really taste that in the beef.

Crowdbutchering is the new way to Order Meat Online!

Buy your cow share!

Premium cow

100%
deer
Order now large meatbox

Premium cow

Buy a share of this cow to have a nose-to-tail meat box of sustainable beef delivered to your door!

Order premium meat-box

Organic cow

100%
deer
Order now large Organic meatbox

Organic cow

Buy a share of this cow to have a nose-to-tail meat box of sustainable beef delivered to your door!

Order premium meat-box