What do we mean by ‘honest’ and ‘fair’ meat? It’s more complicated than it might seem:
We know that good quality meat comes from animals that have had a good life. From our perspective, this is about ensuring good feed, plenty of space, a comfortable shelter, and rest – lots of rest. These are the conditions that a cow needs in order to grow and live well, and which ultimately give us the best meat.
We don’t allow growth-enhancing feed. Instead, we give our cows the nutrients that they need to grow at a slow and healthy rate. Our cattle feed is as simple as it is complex, consisting of plain grass with generous quantities of nutricious herbs, as well as clean drinking water. Besides this, the only thing our cows take in is lots of fresh air.
We don’t express this in square metres, but simply in terms of what a cow finds comfortable. Our cows live outside in the pasture in Spring and Summer, where open barns provide shelter from sun and rain showers. Originally, forested areas provided the natural habitat for cattle - cows cannot tolerate too much direct sunlight and they need shade to prevent heat stress and exhaustion. Next time you pass a field of cows with a tree in it, check out how the cows lie underneath the tree to enjoy the shade!
Cows need lots of rest – it helps them to grow. A cow is not a thrill-seeker; it’s a calm animal that needs time to chew and runimate, without being disturbed. This is how fair meat is created, by taking good care of the source: the animal, the cow. A fair cow.
Buyacow.uk connects you to your local, ethical farmers who rear grass-fed cattle with no hormones, chemicals or preventative antibiotics. These in turn produce healthy, premium grade beef that is rich in antioxidants, vitamins and omega-3 fatty acids.
You can buy a ‘share’ of a cow from a farmer & breed of your choice and once all its remaining shares are sold, your share will be butchered, matured and delivered to your door in a meat-box.
Our model helps you trace exactly where the meat you eat comes from, and ensures it is environmentally sustainable as no parts of the cow are wasted. Cutting out the supermarket also means you pay less for premium meat, while helping small-scale farmers earn more!
Choose your desired breed by clicking one of our available premium cows above. Then alongside our standard cuts, customize your combination of minced meat products.
Once 100% crowd-purchased, your cow is then transported to an artisan butcher where its meat is matured for 2 weeks in order to develop its premium texture and flavour.
The meat is then cut and prepared into beautiful steaks, slices and mince products, and finally boxed using fully recyclable & biodegradable wool fibre cartons.
We'll 'moo-ve' your meat by refrigerated van directly to your doorstep, at no extra cost. Please note, we currently only deliver throughout England and not (yet) the wider UK.
What’s your beef? The number on your meat box matches the ‘ear tag’ number of your cow, so you can tell exactly where your meat comes from.
No nasty surprises. We only sell prime British beef that’s 100% natural – we don’t add sugar, binding agents, dyes, preservatives or artificial additives.
All our cows are happy. They enjoy long and contented lives, with plenty of space to roam and graze. We think you’ll agree - the proof is in our beef.
Good things come in small packages. Our neat meat boxes fit into a standard freezer drawer (59cm X 39cm X 11cm). Convenience and quality combined.