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What do we mean by ‘honest’ and ‘fair’ meat? It’s more complicated than it might seem:
We know that good quality meat comes from animals that have had a good life. From our perspective, this is about ensuring good feed, plenty of space, a comfortable shelter, and rest – lots of rest. These are the conditions that a cow needs in order to grow and live well, and which ultimately give us the best meat.
We don’t allow growth-enhancing feed. Instead, we give our cows the nutrients that they need to grow at a slow and healthy rate. Our cattle feed is as simple as it is complex, consisting of plain grass with generous quantities of nutricious herbs, as well as clean drinking water. Besides this, the only thing our cows take in is lots of fresh air.
We don’t express this in square metres, but simply in terms of what a cow finds comfortable. Our cows live outside in the pasture in Spring and Summer, where open barns provide shelter from sun and rain showers. Originally, forested areas provided the natural habitat for cattle - cows cannot tolerate too much direct sunlight and they need shade to prevent heat stress and exhaustion. Next time you pass a field of cows with a tree in it, check out how the cows lie underneath the tree to enjoy the shade!
Cows need lots of rest – it helps them to grow. A cow is not a thrill-seeker; it’s a calm animal that needs time to chew and runimate, without being disturbed. This is how fair meat is created, by taking good care of the source: the animal, the cow. A fair cow.
You buy a share of one of our sustainable cows!
Once all it's shares are sold, the cow is slaughtered.
The beef will be aged for 3 weeks and then butchered.
Packaged per meal, we'll deliver your meat box!