Sold out! Subscribe for updates on next availability.
What do we mean by ‘honest’ and ‘fair’ meat? It’s more complicated than it might seem:
We know that good quality meat comes from animals that have had a good life. From our perspective, this is about ensuring good feed, plenty of space, a comfortable shelter, and rest – lots of rest. These are the conditions that a cow needs in order to grow and live well, and which ultimately give us the best meat.
We don’t allow growth-enhancing feed. Instead, we give our cows the nutrients that they need to grow at a slow and healthy rate. Our cattle feed is as simple as it is complex, consisting of plain grass with generous quantities of nutricious herbs, as well as clean drinking water. Besides this, the only thing our cows take in is lots of fresh air.
We don’t express this in square metres, but simply in terms of what a cow finds comfortable. Our cows live outside in the pasture in Spring and Summer, where open barns provide shelter from sun and rain showers. Originally, forested areas provided the natural habitat for cattle - cows cannot tolerate too much direct sunlight and they need shade to prevent heat stress and exhaustion. Next time you pass a field of cows with a tree in it, check out how the cows lie underneath the tree to enjoy the shade!
Cows need lots of rest – it helps them to grow. A cow is not a thrill-seeker; it’s a calm animal that needs time to chew and runimate, without being disturbed. This is how fair meat is created, by taking good care of the source: the animal, the cow. A fair cow.
Buy a share of one of our ethically reared cows below to have a meat box of the most delicious, sustainable beef delivered to your door!
You buy a share of a pasture raised cow that’s lived the very best life at a local British farm!Learn more
Once all its remaining shares are sold, we'll send the cow to be non-halal slaughtered.Learn more
The beef will be aged for 3 weeks to develop its premium taste and texture, then finally butchered.Learn more
Packaged per serving, we'll deliver your box, fresh. It’ll fit snug in just half a freezer drawer!Learn more
Unlike anywhere else, using the ear tag number we provide, you can trace back your meat to the farm and farming family that developed its jaw dropping taste. Nothing tastes better than a steak with a proud story. Be part of it!
No artificial preservatives or additives like colourants, E numbers or anything like that! After tasting our beef, you'll quickly see that the secret to the very best taste and tenderness is to let nature take the wheel!
The cow that produces your meat will have lived out on some of Britain's most beautiful pastures with its herd, cared for by loving farming families that put animal health & happiness first! Your cow truly lived the best life!
Your meat comes in a nose-to-tail meat box, meaning you get a bit of everything: fillets, roasts, rib eyes, minutes... the list goes on! Doing so helps cut out 100,000 cows worth of beef that's wasted every year in the UK!